- "Gordano continue to live up to their reputation..."
- "Simple and effective functionality..."
- PRESS RELEASE: Gordano partners with NEC and offers valuable cloud solutions for Communication Service Providers (CSPs)
- Version 18 (Build 4128) of GMS is available
- The inclusion of Gordano to the G-Cloud II Framework will strengthen our offering . . .
- PRESS RELEASE: Gordano celebrates new Cloud partnership with UK Government
- "We see GMS as the good alternative to Exchange"
- "Gordano always has an answer"
How the Manchester Evening News went Sportloco
KMP Internet Solutions has been building websites for five years. Technical Director, Nikk Smith, contrasts the traditional method of constructing an email database using the web or an application server and sending messages out one by one "time-consuming, clunky and prone to failure" compared with the "streamlined and effective manner" in which Gordano's GLCommunicator operates. Leaving the Sportloco team the very manual task of managing the creation, storage, delivery and return of potentially millions of individual messages was never going to be an option. Smith explains that "Gordano's product allows you to move the processing to the mail server. So the application server decides who is going to get the mail and sends the appropriate commands to the mailserver, and the mailserver handles it from there."
When news or an article is due to be posted to members of a particular SportLoco.com sport group, it is contained in a single message sent to Gordano's GLCommunicator. The message has embedded Mail Meta Language (MML) instructions that define how GLCommunicator should generate and deliver the message. By using a single, direct link to SportLoco's SQL database, each message is delivered to just the right subscribers. It is the embedded MML and link to SQL tables that make GLCommunicator such an "extremely effective enterprise level solution" according to Smith. After all, SportLoco.com needs to be confident that every registered user will receive news on the chosen subject say local Sunday league football rather than the Ladies' Hockey Tournament dates instead!
In two years of working with Gordano's messaging software on a variety of Customer Relationship Management projects, KMP Internet Solutions are happy to report that the products perform exactly as promised. Smith and his colleagues have been particularly impressed by the ease with which a site's e-mail traffic, and the system's maintenance functions - which in practice require little human intervention - can be managed, using a simple web-based interface. Any bounced addresses are automatically suspended from the next mail out, so managing dead or faulty addresses is transparent. Such functionality is key to KMP, because the company aims to hand over fully-turnkey solutions whenever possible.
Perhaps surprisingly, given the broad reach of the project, the MEN has a team of just three managing and editing Sportloco.com. Most of the content is provided by the registered contributors who collect and collate the information from their own sports' leagues or clubs. Operations Director Mark Laverty recalled the choice of KMP Internet Solutions to build the site as prompted by, "not only their obvious technical expertise but also a feeling of maturity and stability about the company." When KMP proposed the use of Gordano's list server software, Laverty's team did some research of its own and "could find only positive comments on Gordano's products." The subsequent success of the MEN team with Gordano and KMP among its 'star players' has been confirmed by the number of Sportloco.com subscribers who are spending an average of twenty minutes on each visit to the site. "The integration of e-mail and web technology was definitely a contributory factor," said Laverty, "the e-mail alerts tell people that new information is available and this drives users back to our website time and time again."
To build on this impressive performance the MEN is moving up the league to tackle the possibility of giving clubs and members their own @Sportloco.com email addresses, powered by Gordano's GL WebMail browser-based e-mail client software. With a winning combination of messaging technology from Gordano and design expertise from KMP Internet Solutions , the MEN has created a community website in its truest sense.