- "Gordano continue to live up to their reputation..."
- "Simple and effective functionality..."
- PRESS RELEASE: Gordano partners with NEC and offers valuable cloud solutions for Communication Service Providers (CSPs)
- Version 18 (Build 4128) of GMS is available
- The inclusion of Gordano to the G-Cloud II Framework will strengthen our offering . . .
- PRESS RELEASE: Gordano celebrates new Cloud partnership with UK Government
- "We see GMS as the good alternative to Exchange"
- "Gordano always has an answer"
GLCommunicator Connects Siemon to its Partners
How does an international product manufacturer make sure its distribution partners are fully up-to-speed with the latest product news, information, and updates? For The Siemon Company, relying on paper-based mailings was simply not efficient, or cost-effective. The company installed GLCommunicator? to automatically distribute targeted messages to the appropriate partner contacts around the world.
Siemon is a global leader in the design and manufacture of telecommunications cabling systems. Siemonís commitment to innovation and quality is reflected by over 300 active patents, and the companyís achievement of ISO 9001, 9002, and 14001 certification. The companyís products are distributed to end-users through a worldwide network of distribution partners. Customers include some of the worldís leading commercial and industrial organisations, including General Electric, Yale University, NASDAQ, Sears, AT&T, and UPS.
To support its distributors, Siemon issues a series of mailings throughout the year with the latest product news, web site updates, pricing details, and more. But as Siemonís network of partners continued to grow, this became an increasingly costly and time-consuming endeavour.
"Siemon needed a way to reduce its information delivery costs, and manage its relationships with its distribution partners in a more timely and targeted manner," explained Richard Colette, the Lotus Notes Consultant that was brought on to research and find a solution. "To achieve this, we recognised the need to leverage an Internet-powered CRM solution to quickly, easily, and cost-effectively distribute critical, customised information to partners around the world."
Under Colletteís guidance, Siemon selected GLCommunicator, an advanced Internet messaging tool set designed to help simplify customer and partner interactions via email and the web.
"Other systems we looked at required a significant investment in both money and effort," said Collette. "GLCommunicator provided us with the functionality we needed at a reasonable price, without the costs or complexity of other solutions."
The Gordano Solution @ Siemon
Siemon already held and maintained its contact details in an Oracle database, so it was important that any system the company deployed should link to its existing database without duplicating data. Installing GLCommunicator and setting up the systemís ODBC connectivity allowed Siemon to create a seamless link to its in-house databases.
One of Siemonís key requirements was to make sure the emails it delivered using GLCommunicator were fully customised, offering information that was directly relevant to each individual contact - so that a mailing intended for an installer, for example, didnít arrive in the hands of a consultant or distributor. Leveraging GLCommunicatorís ODBC connectivity, Siemon was able to create SQL VIEWS to drive its mail lists - automatically building targeted user lists, and delivering individually tailored messages to its partners based on specific criteria. GLCommunicator automatically extracts the necessary information from the data source, assembles the job, and delivers the email to the appropriate recipient. Each message contains a summary of updates, along with customised links to areas on Siemonís Web site, enabling partners to click and view the complete information.
Response times are just as immediate; Siemon will typically receive a sharp increase of hits to its Web site on the following business day. Following an initial distribution to 17,000 contacts, the company garnered an average of over 3000 responses - representing an impressive 18% response rate.
"GLCommunicatorís advanced features and functionality make it so easy for Siemon to maintain personal relationships with its partners in a sophisticated way," said Collette. "By streamlining company communications, GLCommunicator has allowed Siemon to reduce time-to-market for new products and product updates, and solidify its position as a leader in the marketplace."